Tuesday, August 01, 2006

Ronaldinho Business

* In December 2005, Ronaldinho and Mauricio de Sousa, a famous Brazilian comic book author, announced the creation of cartoon characters based on Ronaldinho, his brother and his mother. In the UK, the comic is published exclusively in children's football magazine, KiCK!, while in Spain it is being published by Panini Comics and in Greece by Compupress.

* Ronaldinho appears in advertising campaigns for international companies Nike, Pepsi, and Lenovo, as well as at least eight brands in Brazil, including Kibon.
* Ronaldinho appears on the front cover of Electronic Arts game FIFA Soccer 06 along with Wayne Rooney.

* He has surpassed David Beckham as the most marketable player in the world, generating $57.8m (£30.8m) annually.

* Despite passing David Beckham as the most marketable player in the world, Ronaldinho still trails Beckham in estimated yearly income.

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